2.2 Design Criteria- Art

 Mood board, Colour Palette and Brief:

These are my mood board, colour palette and brief. I used the design aspect of my artist models from my mood board to create my artwork. I used the colour palette I created for the main colours of my artworks.

Logo:

For my logo, I had to first come up with ideas and draw them on a sketchbook. Then I developed my idea to further expand my options. After developing my logos I then chose a final logo that I will use.

Poster Design:

For my poster design for the promotion of the group’s debut I first sketched out my ideas on a sketchbook then I developed further by using my artist models as an inspiration. I chose a design for the final poster and changed what I didn't like and kept what I liked.

Album:

For my album design, I also started by sketching my ideas on a sketchbook. Then I used that to create a design.

After choosing a final design for each of my works I made a mockup to see how the design would look if it was used in real life.

The artist models I was inspired by the most are Josef Muller Brockmann and Saul Bass. From their design, I took inspiration from their use of geometric shapes and use of one solid colour background. I was also vaguely inspired by Stuart Geddes's use of different kinds of fonts and David Carson's use of ripped up paper to create a collage-like artwork.